About Me

I grew up between two worlds. One had Amma's cooking, relatives who asked too many questions, and a very specific set of expectations. The other had a life I was quietly building on my own terms - in a different country, in a different language, with a very different set of choices I was making without telling anyone.

If you're reading this, you probably know the drill.

Don't Tell Amma started in Melbourne - born from that exact gap between who our families raised us to be and who we actually are. Not because we're ashamed of either. But because some things just don't need a family meeting.

These aren't novelty tees. They're premium streetwear built for South Asians who have made it - whatever that means to you - and still carry that quiet, knowing smirk that only our people understand. The ones who fly home for weddings but live abroad for everything else. The ones who speak two languages in a single sentence without thinking about it. The ones who get the joke.

Amma would probably love it. But don't bloody tell her, ok?